Demo dashboard — fictional data for a sample Shopify brand. Yours would use your real numbers. Book a free 20-min call →
Luminara Beauty
Shopify · Meta Ads · Google Ads · Klaviyo — last refreshed 4 min ago
Revenue over time
Daily gross revenue — hover any bar for detail
Revenue by channel
Where the money actually came from
Orders by day of week
Averaged across the selected period
Quick reads
Auto-generated from the current period
Product performance
Click any column header to sort. Net margin is after COGS, fees and returns.
Product ↓ Revenue ↓ Units ↓ COGS ↓ Gross % ↓ Returns ↓ Net margin ↓
Gross vs. net margin
The gap is what Shopify's native reports don't show you
Gross margin
Net margin (after ads, fees, returns)
Revenue concentration
How dependent the store is on its top sellers
Share of revenue
Cumulative
Platform-reported vs. blended reality
Each ad platform claims credit for the same order. The blended column is what actually happened.
Channel Spend Platform-reported revenue Reported ROAS Attributed orders Reported CAC
Conversion funnel
Sessions through to repeat purchase
Blended CAC trend
Total ad spend ÷ new customers, by week
Repeat purchase by cohort
% of each month's new customers who ordered again
Customer segments (RFM)
Where your revenue actually concentrates
New vs. returning revenue
Weekly split across the selected period
New customers
Returning customers

This took two weeks. Yours could too.

Everything above runs on live data in Power BI — connected straight to Shopify, your ad platforms and your email tool. No exports, no spreadsheets.

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